Starting Your Start-Up

IEEE-USA’s Free eBook to Members Guides Entrepreneurs in Competitive Analysis

BY IEEE-USA Posted: 2 Apr 2015

In April, IEEE-USA eBooks will offer Starting Your Start-Up – Book 3: Competitive Analysis, by Tanya Candia, free to IEEE members as a member benefit.

IEEE-USA’s Starting Your Start-Up eBook series is designed for the engineer or entrepreneur who has a great product or service idea, but no real marketing expertise. Book 3: Competitive Analysis guides readers through the competitive landscape, for a better understanding of who the competition is, and why it’s important to see the landscape the way customers see it.

Competitive Analysis helps readers develop an effective positioning strategy, determine the true value of their products or services to their target customers, and find ways to ensure that solutions are ideal.

Candia emphasizes that readers must have a clear understanding of their competition to close the deals, to make real revenue, to get the attention of the prospective customer, and to get funding.

Some entrepreneurs think that they have no competition -- others feel that competition has no end; either way, Candia urges the entrepreneur to conduct this analysis before going into business. To start this analysis, she guides the reader through a brainstorming session to find out who the competition is.

From 1 April to 15 May, get your free eBook by going to http://shop.ieeeusa.org/usashop/product/careers/76134, sign in with your Web Account, add the book to your Cart, and enter the promo code APRILFREE at checkout.

May Free eBook

In May, IEEE-USA eBooks will offer Doing Innovation – Book 4: What It Takes To Be an Innovator, by Gerard H. “Gus” Gaynor.

This eBook focuses on a critical element of innovation --the Innovator.  What do innovators bring to an organization? What characteristics and attitudes do they display?

Call for Authors

IEEE-USA eBooks seek authors to write an eBook, or an eBook series, on career guidance and development topics. If you have an idea that will benefit members on a particular topic of expertise, email your proposal to IEEE-USA Publishing Manager Georgia C. Stelluto at g.stelluto@ieee.org, and IEEE-USA eBook Chair, Gus Gaynor at g.gaynor@ieee.org.

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